A new advisory · for businesses that don't have time to wait

Where strategy becomes revenue.

Stratanova is a UK advisory practice for ambitious businesses that need senior commercial leadership, without the cost or commitment of a permanent hire. We embed alongside your leadership team, and we are measured on the outcomes written into the contract.

About Stratanova

Most businesses don't lack opportunity. They lack the structure to convert it.

By the time pipeline pressure shows up on the board pack, the leak has been running for months. Bid win rates drift. Renewals slip. Pricing discipline varies when it should be fixed. Acquired teams sell in different languages. The pipeline becomes harder to defend to investors than it was a year ago.

Stratanova exists to fix the part of the business where this drift happens. We work with founder-led, family-owned and PE-backed UK businesses between £20m and £250m in revenue, embedded alongside their leadership teams as senior commercial operators.

We don't write reports for boards to file. We install the commercial infrastructure: governance, qualification frameworks, pricing models, deal coaching cadence, win/loss discipline, and then we make sure it holds. Every engagement is scoped. Every duration is fixed. Every outcome is written into the contract before we start.

i.

Embedded

We work inside your business, not from a slide deck across the table.

ii.

Time-boxed

Defined scope, defined duration, defined deliverables. No open-ended retainers without measured outcomes.

iii.

Accountable

Outcome targets are agreed up front and written into every contract. If we don't move the number, you'll know.

Behind Stratanova

Hello. I'm Melissa Jones, and Stratanova is the practice I've spent twenty-five years preparing to build.

My career has been spent inside UK facilities management and business services, building sales and commercial functions, transforming win rates, scaling pipelines, and defending revenue in front of boards and shareholders. The work has been done before, and done at scale.

What's different now is the model. Stratanova brings that same senior commercial capability to growing businesses that need it without the cost or commitment of a permanent hire. The same operators, the same rigour, the same accountability, packaged as a defined engagement.

25 yrs

Senior commercial leadership in UK FM and business services

19% → 70%

Win-rate transformation at a PE-backed FM business over four years

£60m → £150m

Revenue scaled through commercial function rebuild

£647m

Pipeline scaled in nine months

“Most commercial functions don't fail for lack of effort. They fail for lack of structure. The work is to install the structure, then make sure it holds.”

Melissa Jones, Founder

How we work

Four ways to engage. Each designed to compound into the next.

Most relationships begin with a Diagnostic and deepen from there. Every engagement stands on its own. Together, they install a commercial function that holds.

i. Diagnose

Commercial Diagnostic

3 weeks · Fixed-price engagement

A forensic assessment of where your commercial function is leaking value today, with a £ figure attached to every leak. Pipeline integrity, qualification discipline, pricing variance, win/loss patterns, governance, CRM hygiene. You receive a quantified value-leakage map, a 90-day intervention plan, and a clear go or no-go recommendation for what to do next.

ii. Rebuild

Commercial Transformation

12 weeks · Fixed-price engagement

An end-to-end rebuild of the commercial engine. Governance, qualification framework, pricing model, opportunity playbook, deal coaching, win/loss discipline, CRM hygiene. Outcome targets are agreed jointly at the outset and written into the contract. Measurable shifts in win rate, pipeline quality and conversion velocity.

iii. Embed

Embedded Commercial Leadership

Ongoing retainer · 6-month minimum

Two days a week, embedded in the business, owning the commercial function. Pipeline build, deal coaching, board reporting, senior hiring, pricing decisions. Real authority, real accountability, at a fraction of the cost of a permanent CCO. Ideal as continuity between transformation and a full-time hire.

iv. Sustain

Win Rate Sustain

Monthly retainer · 6-month minimum

Light-touch governance that protects the gains after a transformation. Board attendance, bid review committee, quarterly deal-desk audits, and weekly access for live deal escalations. Designed to hold the standard once the heavy lifting is done, and to flag drift before it costs revenue.

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Bespoke packages can be created for singular challenges on request. If the challenge doesn't fit a category above, tell me about it and we'll shape an engagement that does.

Get in touch

Worth a conversation? Let's compare notes.

Fifteen minutes. No pitch. A direct conversation about where your commercial function is today, where you need it to be, and whether Stratanova is the right fit. If it isn't, I'll say so.

By email melissa@stratanova.co.uk
By phone 07468 453892

Tell me a little about your business and what's on your mind. I'll reply personally within one working day.

Your name

Company

Email

Phone optional

What would you like to talk about?

A few lines of context what's going on, what you'd like to fix

Replies within one working day. All conversations confidential.

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Your note has landed.

Thank you for reaching out. I'll come back to you personally within one working day to arrange a conversation.

Melissa